In this article I will be discussing how even though fighters such as Floyd Mayweather Jr. and Adrien Broner are despised by large sections of the boxing community, they will continue to be watched, ratings will keep growing and PPV sales will increase and these fighters will continue to bring in large sums of money.
The disturbing fact about human society is that we are continually drawn in by events that shock us. Be it shootings, earthquakes, scandals, as well as outrageous statements made by fighters, such as Broner, Mayweather and (David) Haye, etc. etc.
If you think I am talking a whole lot of crap, shows like HBO’s Face Off and HBO’s 24/7 have been made to capitalize on this part of human nature. Of course there are exceptions to this rule, if you have a big fan base behind you such as the Puerto Ricans and the Mexicans, you can get away with not having to develop a marketable persona so long as you are a reasonably exciting fighter, or if your carrying a legacy name such as Julio Chavez Jr, however most fighters do not have this luxury.
In an ever crowded landscape, a fighter has to find some way of separating themselves from the pack. Muhammad Ali did it with his brash statements, arrogance and flamboyance in the ring. Sugar Ray Leonard did it with his self-assured confidence bordering on arrogance as well as his movie star looks combined with his flashy style.
So when you are looking at today’s fighters and you hear a controversial statement made, before splashing your opinion all over social media, stop and think, is this who they really are or is it the brand that they have created for themselves? People have extremely short memories, lets cast our minds back to before the 2007 mega bout between Floyd Mayweather Jr. and Oscar De La Hoya, De La Hoya was the draw card, not Mayweather but after Mayweather created the character of the brash disrespectful bad guy he soon became the economic powerhouse of the sport, before that on the majority of occasions he was barely half filling stadiums but people forget that, don’t they?
The fact is ladies and gentlemen, if you don’t create a successfully brand you will end up like Sergio Martinez or Chad Dawson or Andre Ward, great fighters who all have been highly successful dominating their divisions at certain stages, but because of their, let’s be frank, card board personalities, combined with their less than exciting styles, they never dragged in the big money.
A young fighter coming up has to make one very important decision, do you want to be a nice guy or do you want to be a rich guy. Let’s be honest I know which decision most of you out there would make, so when all of you out there go on and on about how much you hate Mayweather and Broner and fighters like them, ask yourselves this question, am I a hypocrite if I watch their next fight and then make comments wishing they were out of the sport? I think you know the answer to that.
When it all comes down to it, we may dislike the brand created by a certain fighter but that’s what it is, it’s just a brand. Most likely we have no idea about how the person behaves in real life and most of us will tune in to watch their next fight. So by human nature ladies and gentlemen, to a certain extent most if not all of us are hypocrites.