ESPN Deportes launches ESPN Sync - the first Spanish-language web-based app that enhances
sports viewing with a unique second-screen experience during live
sporting events. ESPN Sync debuts during the Mayweather vs. Canelo fight
on Saturday, September 14.
Sync provides users with a real-time experience synchronized with live
sports events, while also supporting ESPN Deportes’ news and information
during and after events via a dynamic second screen. The interaction
features live streams that focus on analysis and discussions of live
sports event as they happen, a timeline with real-time scores and stats
that allows users to interact synchronously with
the event; and videos, polling/trivia, and access to information
available in numerous ways, all while connected to the social world.
collaborated with Tapestry, a division of SMG Multicultural, in signing
multiple brands as exclusive, yearlong advertisers on ESPN Sync. Up to four brands will rotate for each event
using integrations via display, video, and product and logo placements.
In addition to regular digital assets, ESPN Sync will feature
sponsorship functionalities that allow connecting linear
TV advertising with the second screen experience, in real time. When an
ad airs on television, it triggers the appropriate interactivity on
ESPN Sync where users can engage with the brand.
launch of the first Spanish-language sports TV companion shows our
commitment to offering multiplatform access to the most relevant sports
content and analysis
during live events,” said Lino Garcia, ESPN Deportes General Manager.
“Hispanic fans are spending more time on our digital properties and the simultaneous use of TV and mobile is rising – ESPN Sync provides a second screen experience for fans and unique marketing opportunities for advertisers.”
September 14 debut will present comprehensive content around the
Mayweather vs. Canelo bout that includes a video stream with live
reactions and discussions,
during the fight, from ESPN Deportes’ boxing experts Delving Rodriguez,
Leopoldo Gonzalez, Alex Pombo, and Pablo Viruega. Live stats and
updates around the bout will also be featured while Puerto Rican
referee, Joe Cortez will be providing his unofficial Scorecard
during the big fight. The social conversations will be branded under
the hashtag #MayweatherCanelo for fans to interact with others on
Twitter and Facebook.
Live streaming and content is already scheduled on ESPN Sync for close to 60 events within the next year including MLB World Series, CONMEBOL, CONCACAF, World Cup Qualifiers, UEFA Champions League,
Liga MX, Copa MX, NFL Playoffs, MLB, NBA Finals, Super Copa and the
ESPN Sync is available at www.espnsync.com on any platform, iOS, Android or Windows without
the need to download any supporting software.
ESPN Sync will be live with news and information content for the following upcoming sports events: