By Special Report on Doghouse Boxing (Jan 27, 2011)

NEW YORK (January 27, 2011 )  Boxing fans who watched last Friday night s TeleFutura broadcast of  Sólo Boxeo Tecate sat in the judge s seat and selected Argentine knockout artist Lucas Matthysse as the boxer with the most character in the ring.  Not only did Matthysse score an impressive TKO during his fight against former World Champion DeMarcus  Chop Chop Corley, but he also received an equally impressive 80 percent of all votes cast via text message by fans across the United States.


Launched by Tecate, cerveza con carácter, the  Cinturón Tecate award gives viewers the chance to recognize the strength, courage and determination of up-and-coming fighters featured on  Sólo Boxeo Tecate.   The boxer who receives the most text votes is eligible for the main award, which includes gym equipment and donation to a charity of choice.  As part of the promotion, adult fans who participate receive free ring tones and screen savers for their cell phones. 



Percentage of Votes

Date of Fight


Frankie Gomez


Jan. 14


Lucas Matthysse


Jan. 21



The next voting opportunity will be on January 28, when  Sólo Boxeo Tecate travels to San Diego, Calif. to bring viewers a showdown between heralded junior featherweight prospect Charles Huerta (16-1-0, 8 KO s) and undefeated Raul Hirales Jr. (11-0-1, 7 KO s),  a standout amateur who competed for Mexico in the World Junior Championships and the Pan American Games.


Fans at home will have the opportunity to cast unlimited votes to help determine the boxer with the most character by texting their choice to 55333 through the end of the weekend.  To be part of the action tune in on Friday, January 28, at 11:30 p.m. ET/PT (10:30 p.m. CT) on TeleFutura.


For more information on  Cinturón Tecate, results or to speak with a brand executive about the program, please contact FORMULATIN at (212) 219-0321.


Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of  Solo Boxeo Tecate, which creates an opportunity for local fans to witness some of the most exhilarating fights by today s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum  Tecate Museo de Boxeo , which showcases decades of the most memorable moments in the sport.


About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV , which is the world s most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico . For a safe ride home, download the Heineken USA-sponsored Taxi Magic"! application from your smartphone. Please visit


About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company.  In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night.  Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total.  In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather against Juan Manuel Marquez.  Golden Boy Promotions is one of boxing s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famers Bernard Hopkins and Juan Manuel Marquez to current world champions and superstars Amir Khan, David Haye and Chris John.  Also included on the company s roster are top contenders Saul Alvarez, Marcos Maidana, Robert Guerrero, Victor Ortiz, Daniel Ponce De Leon, Librado Andrade, Juan Diaz, Rocky Juarez and Abner Mares as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder

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