Floyd
Mayweather is
scheduled to return to the ring on May 4th at the MGM Grand in Las Vegas. That much
is known. It is assumed he will be facing Robert “The Ghost” Guerrero on this
date (although Mayweather caused quite the stir on Twitter by announcing that he was close to making a deal to face IBF welterweight belt-holder Devon Alexander: twitter.com/FloydMayweather/299). So why hasn't this been announced by Golden Boy Promotions (which has
handled the nuts and bolts of every Mayweather event since 2007)? Usually,
in promoting and marketing a major pay-per-view event, there is a 90-day window
from the opening press conference to the actual date of the fight.
So what's the hold-up?
Well, according to informed
sources within the industry, it's no longer a sure thing that HBO (which has
carried Mayweather's fights exclusively for well over a decade) will be
distributing this promotion. And for the first time, upper management at
Time-Warner has legitimate concerns whether it will hold on to this valuable
franchise. Make no doubt about it; Showtime is very much
in play to be the pay-per-view home of Mayweather vs. Guerrero.
Over the past year or so, Showtime's Championship Boxing has featured Golden Boy content, exclusively. Les Moonves, President
and CEO of the CBS corporation, has been under the impression they would soon
be in the Mayweather business (and unlike their dalliance with Manny Pacquiao
and Top Rank a couple of years ago, this would be more than just a one-off). It
wouldn't be the first time this network has gone all-in when it comes to an
iconic boxer. Back in the early-1990s, they entered the (Don) King-dom to ride
the Mike Tyson Express in exchange for exclusivity and a whole lotta Keith
Holmes and Fabrice Tiozzo on their airwaves.
So is there a legitimate
chance Mayweather will land under the Showtime/CBS umbrella? Perhaps, but there
is also this reality: when it comes to staging pay-per-views, people in the
industry will tell you it's HBO that has the real expertise and experience in
this realm (it's one of the reasons Arum took the “Pac-Man” back to HBO after
just one fight). But there's also this factor - Al Haymon. The most powerful
adviser in all of boxing, who seems to have a Machiavellian sway with
television executives and the power to turn promoters into his personal
puppets, has his influence at HBO (mainly from his association with Mayweather)
and this inexplicable ability to get what he wants and parlay favorable paydays
for his other clients. Call it “prosperity by association” (just ask Andre
Berto). If “Money” turns up on Showtime, he will no longer be able to flex his “Mayweather
Muscles” - as they are called within the industry - on HBO. Say what you will
about Haymon but the man is good at his job and has been a master at playing
both sides (in this case, HBO and Showtime) against each other to get what he
wants.
Now, what about Saul “Canelo”
Alvarez? This might be the wild card here. The bright young Mexican star, who
saw his big payday against Miguel Cotto evaporate as an ill-advised fishing
expedition by the Puerto Rican icon versus Austin Trout back in December,
scuttled those plans (or at least we think it did). Alvarez is said to be
balking at playing the supporting role (again) on a big Cinco de Mayo
promotion. While he wouldn't be the main event on this show, there is no doubt he
is vital to the bottom line of this card because he moves the needle much more
than “The Ghost,” who might carry Gilroy but isn't bringing a huge Mexican
constituency like Alvarez does.
It was reported and assumed
that Alvarez would be on this card as a prelude to a September showdown with
Mayweather in September. But without assurances of actually facing Mayweather,
Alvarez may not be so willing to appear once again as a supporting player on
this date (despite being a young, rising Mexican star, last year, he was the
semi-main on Cinco de Mayo as he took on the faded Shane Mosley last May. Then
his bout with Josesito Lopez on Mexican Independence Day weekend in September
was largely overshadowed by the bout featuring Sergio Martinez vs. Julio Cesar
Chavez Jr. just a few blocks away at the Thomas and Mack Center).
The Alvarez-Lopez card was
aired on Showtime and pulled in a very strong number for the network.
Mayweather is certainly the present while “Canelo” is a big part of the future.
Who knows where this will all end up? More than one industry insider thinks HBO
will retain the services of Mayweather and Alvarez will be moved off to another
date on Showtime (as Moonves gets his partial pound of flesh).
But it seems the gap between
the two networks, once as wide as the Grand Canyon, is closing quickly.
FEBRUARY FLURRIES
Top Rank signed WBA junior
welterweight titlist Khabib Allakhverdiev as they try and add to their roster
at 140 pounds, so guys like Brandon Rios and Mike Alvarado (who rematch on
March 30th) have built-in options down the road...The February 23rd edition of “Solo Boxeo” on UniMas (formerly Telefutura) will take place in
Culver City at “Stage 7” and will feature Jesse Magdaleno...The March 8th edition of “ShoBox” could see a pairing of undefeated welterweights Daquan
Arnett and Hugo Centeno with bright young lightweight Antonio Orozco opening up
from the Fantasy Springs Casino...The April 12th edition of “ShoBox”
will most likely feature Angelo Santana...Some future ESPN2 “Friday Night
Fights” dates: March 8th - Victor Cayo vs. Breidis Prescott and Magomed
Abdusalamov vs. Victor Bisbal, March 22nd - Andrzej Fonfara vs. Nicholson
Poulard, March 29th - Grzegorz Proksa vs. Osumanu Adama, April 5th - Marvin Quintero vs. Ameth Diaz...Hey, did the Lakers really go into Brooklyn
and beat the Nets without Dwight Howard?...So is Joe Flacco now “elite”? I
still think that's debatable…
Steve can be reached at k9kim@yahoo.com and he tweets at www.twitter.com/stevemaxboxing. We also have a Facebook fan page at www.facebook.com/MaxBoxing, where you can discuss our content with Maxboxing readers as well as chime in via our fully interactive article comments sections.