Julio Cesar Chavez Jr. vs. Sergio Martinez?
By Steve Kim, MaxBoxing (March 22, 2012) Doghouse Boxing
Sergio Martinez
I know the fight some are focusing in on is WBC middleweight champion Julio Cesar Chavez Jr. vs. Sergio Martinez. But if that fight is ever seriously negotiated, it will come down to these two factors: 1) just how punitive will Bob Arum and Chavez Jr. be in enforcing their negotiating leverage. Like it or not, they are the significantly bigger draw (at the gate and on television). 2) how compliant will Martinez and his promoter Lou DiBella be in understanding their value to that promotion.

It's all about risk versus reward at this level of professional boxing as it relates to consummating fights. And market value is defined by things such as gate receipts and Nielsen ratings, not stuff like mythical pound-for-pound ratings. Even being the linear middleweight champion of the world doesn't mean all that much. There are also the pressing questions: Is there enough money to satisfy both sides? Would Arum be willing to guarantee Martinez's side of the equation? My feeling is he wouldn't and that that would be left up to DiBella and Company
I think the best summation of the current situation came from this boxing industry insider (with a deep, extensive knowledge of this business and has been involved in some of the biggest promotions throughout the years- who also has no horse in this race):
“I really don’t get why some writers (and we both know who they are!) are drinking Lou’s Kool-Aid when it comes to Martinez. He’s a world champion, for heaven’s sake. His promoter is making him sound needy and pathetic.
“And why would Arum sacrifice his young, handsome, charismatic superstar to someone who will be 38 years old before they could fight?  It makes no sense. We need young, charismatic stars to attract a younger demographic to our sport. 
“And why would Arum care if he could do 300,000 buys on PPV with Martinez? Wasn’t he doing nearly half that much business when Chavez was fighting stiffs on PPV? Do the math. When you have to pay the “opponent” nearly as much as the “star,” the “star” doesn’t necessarily make more money! Arum can put Chavez in with just about anyone, pay the guy less than $250,000, and make more money on PPV than he would fighting Martinez in a much more dangerous and pointless fight.
“This so called controversy simply defies all logic.”
More of Steve's recent work below his contact info...
I can be reached at k9kim@yahoo.com and I tweet at www.Twitter.com/stevemaxboxing. We also have a Facebook fan page at www.facebook.com/MaxBoxing.
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