|Boxing Numbers Ratings Game - Andre Ward vs. Chad Dawson
By Steve Kim, MaxBoxing (Sept 13, 2012) Doghouse Boxing
Various outlets are
reporting that this past weekend’s bout on HBO featuring Andre Ward and Chad
Dawson had approximately 1.3 million viewers. And some are talking as if these
are robust numbers but in reality, they are simply on par with most other “World
Championship Boxing” broadcasts. Even “Boxing After Dark” shows (like Danny
Garcia vs. Erik Morales in March) did approximately the same numbers and the
last Adrien Broner abomination had more viewers. The forgettable fight at the
Silverdome (aka “Shaw-mash”) had roughly around the same numbers as Ward-Dawson
and nobody called that a blockbuster rating.
When you factor in that HBO
not only put in $2.5 million toward this match-up, in addition to producing a “24/7”
and a “Face Off” (which are normally only done for pay-per-view fights),
attaching a heavyweight title fight to it, you wonder if they got enough bang
for the buck.
But on the flipside, the
numbers posted at the Oracle in Oakland were more encouraging. According to the
CSAC, this event sold 7,611 tickets (with 1,038 comps) for a total gate of
$706,469.25. In his previous fights in “Oaktown,” Ward's gate receipts had been
trending downward, so this is certainly a positive. Beyond all that, Ward
performed in a way that generated a considerable amount of buzz in the boxing
No, he's not a true
superstar yet (because it's not determined by fantasy pound-for-pound lists)
but, at the very least, the foundation is set for the future.
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