Boxing Numbers Ratings Game - Andre Ward vs. Chad Dawson
By Steve Kim, MaxBoxing (Sept 13, 2012) Doghouse Boxing
Andre Ward
Various outlets are reporting that this past weekend’s bout on HBO featuring Andre Ward and Chad Dawson had approximately 1.3 million viewers. And some are talking as if these are robust numbers but in reality, they are simply on par with most other “World Championship Boxing” broadcasts. Even “Boxing After Dark” shows (like Danny Garcia vs. Erik Morales in March) did approximately the same numbers and the last Adrien Broner abomination had more viewers. The forgettable fight at the Silverdome (aka “Shaw-mash”) had roughly around the same numbers as Ward-Dawson and nobody called that a blockbuster rating.
When you factor in that HBO not only put in $2.5 million toward this match-up, in addition to producing a “24/7” and a “Face Off” (which are normally only done for pay-per-view fights), attaching a heavyweight title fight to it, you wonder if they got enough bang for the buck.
But on the flipside, the numbers posted at the Oracle in Oakland were more encouraging. According to the CSAC, this event sold 7,611 tickets (with 1,038 comps) for a total gate of $706,469.25. In his previous fights in “Oaktown,” Ward's gate receipts had been trending downward, so this is certainly a positive. Beyond all that, Ward performed in a way that generated a considerable amount of buzz in the boxing world.
No, he's not a true superstar yet (because it's not determined by fantasy pound-for-pound lists) but, at the very least, the foundation is set for the future.

More of Steve's recent work below his contact info...
Steve can be reached at and he tweets (and enjoys “Competitive Tweeting”) at We also have a Facebook fan page at

Some more recent articles, news and notes from Steve Kim:
Double Standard - Andre Ward, Manny Pacquiao Steve Kim
Manny Pacquiao should Piss or get off the Pot Steve Kim
Boxing's Cold War - Top Rank vs. Golden Boy... Pacquiao & Alvarez on same day? Steve Kim
Boxing In December: Manny Pacquiao, Saul Alvarez, Amir Khan, Austin Trout vs. Miguel Cotto and more... S.Kim
Oscar Valdez Inks with Espinoza Boxing Steve Kim
Manny Pacquiao Return... Steve Kim
The SoapBox Steve Kim
Fall Boxing Classic? Steve Kim
Boxing Numbers released for Robert Guerrero win over Selcuk Aydin Steve Kim
Broadway Boxing Shoots with the Tommy Gun Steve Kim
Manny Pacquiao's next Fight - Been There, Done That (?) Steve Kim
Boxing promoter Arum on Nonito Donaire - Few Changes for next Fight
50 Cent increases chance of Pacquiao vs. Mayweather? Arum: " I think so..."
So What’s 50 Cent Worth to Boxing? Steve Kim
50 to Promote Money? Steve Kim
September Boxing Shuffle Steve Kim

For much more on other stars of Boxing, visit our newswire on the homepage now

NEW: Follow Doghouse Boxing on FaceBook!
For more Boxing News 24/7 and so much more... 
visit our homepage now!

© Copyright / All Rights reserved: Doghouse Boxing Inc. 1998-2012