A September to Remember for Golden Boy?
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A September to Remember for Golden Boy?
By Steve Kim, MaxBoxing (May 25, 2013)

Richard Schaefer
Richard Schaefer - CEO Golden Boy Promotions
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We haven't even hit the summer months yet but the focus is already on September, when an exciting slate of fights could be on the docket. Golden Boy Promotions has plans on doing major cards on the 7th and the 14th.
“I'm going to try to make it a September to remember with some big fights and obviously [Lucas Matthysse-Danny Garcia] is one of them,” Golden Boy CEO Richard Schaefer told Maxboxing on Tuesday. “I think this is going to be a big fight and I'm going to do whatever I can to get it done. That's my two priorities, to get [Floyd] Mayweather and ‘Canelo’ [Saul Alvarez] done and the week before, Matthysse and Garcia. That's my goal, then hopefully, I'm going to please the fans.”
Realistically, the junior welterweight showdown between “The Machine” and “Swift” seems much more of a possibility given both are under the Golden Boy and Al Haymon umbrellas and this fight has been excessively bandied about. Now regarding Mayweather vs. Alvarez, well, that's a whole different equation. Issues such as the purse split and weight still have to be agreed upon.
When asked of a deadline to consummate an agreement, Schaefer said, “I think we have till the first week in June and then I need to know. The fact is, we are going to go September the 14th. There's no question; no ifs, no buts, no nothing.”
This comment seems to suggest Golden Boy is going on with a card with or without Mayweather and feature Alvarez in the headline spot. If that's the case, then Top Rank has made it clear they will have Juan Manuel Marquez face Tim Bradley at the Thomas and Mack Center in Las Vegas.
“I'm not going to get into it with [you-know-] who, but I'm definitely without any question, going on September the 14th from the MGM Grand,” Schaefer reiterated. “There's no ifs, no buts about it. As I said, my number one priority is to get that done between Mayweather and ‘Canelo.’ I'm working hard on it every day and I'm a positive guy. I always look at things in a positive way and I hope and think it'll get done.”
Regardless of whom Mayweather faces next this time around, they are looking to do a full-blown promotion starting off with a nationwide press tour. “I think you would need a 90-day window to properly promote a pay-per-view event. Any days, any week, any portion of that 90 days - which is shorter - you're just going to hurt the promotion,” said Schaefer. “And if you hurt the promotion, it's going to ultimately hurt the success. Mayweather fights are like the Super Bowl and you need to have the proper time for the different parties to activate, whether it is to put together the press tour, whether it is to put together the right assets, marketing material like the videos and the promotional pieces and give sponsors the right time to activate. There's just a lot of work behind the scenes and if you don't have those 90 days, it becomes - not impossible - but you clearly hurt your chances on success.
“Hell, I could put on a pay-per-view with two weeks’ notice but believe me; the results are not going to be the same because you don't have enough time to market it.”
Schaefer mentioned they have a hold on the Barclays Center in Brooklyn on September 28th for Miguel Cotto.
Now, this doesn't guarantee the Puerto Rican star will return on this date. But if that's the case, it clearly indicates a bout between Cotto and Alvarez will be put on the back burner for the time being.
Question is: Who would Cotto face?
My guess is he wants to face a beltholder and perhaps the winner of the IBF 154-pound title tilt between Ishe Smith and Carlos Molina (scheduled to go on July 19th) would be in line to face him in the fall.
Bob Arum says it's a done deal; Julio Cesar Chavez Jr. will face Brian Vera August 3rd in Mexico City...Top Rank is looking to put Mike Alvarado in a fight (possibly in Denver) in the fall... Delvin Rodriguez Tops Freddy Hernandez In Eight on last night's edition of “Friday Night Fights” on ESPN2...So why was Roy Hibbert on the bench at the end of Game One for the Pacers?...

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