Don't know if this is any real indicator but as news spread like wildfire that Floyd "Money" Mayweather vs. Saul 'Canelo' Alvarez was consummated, Twitter went crazy. As a boxing writer, the most active period for my timeline in terms of feedback, retweets, favorites, etc. is during a big fight.
But Wednesday night was something else. I can't imagine anything else was talked about as much as this subject on this particular social platform.
Programs that usually ignore boxing as if it were the WNBA were talking about boxing, which isn't completely unusual. When Mayweather or Manny Pacquiao fight, boxing is relevant and discussed - but not fights that won't take place for a few months.
Many are projecting this fight to challenge the all-time pay-per-view mark of 2.4 million buys set when Oscar De la Hoya faced Mayweather in 2007. OK, my early prediction is this promotion will do between 1.75 and 2 million purchases. Yeah, Alvarez is extremely popular but I think many fans are forgetting just how big Oscar was at that point. “Canelo” is popular but he isn't Oscar-popular yet. By the time Mayweather vs. De la Hoya took place, 'the Golden Boy” was firmly entrenched as the biggest pay-per-view draw in the history of the sport.
Mayweather-Alvarez is big but I'm not sure we'll ever see another night quite like May 5th, 2007.