It’s Done for “The One”
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It’s Done for “The One”
By Steve Kim, MaxBoxing (July 19, 2013)

Mayweather & Canelo - The One
The One
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After weeks of speculating, Golden Boy Promotions and Mayweather Promotions made a long-awaited announcement on Thursday afternoon: the junior welterweight showdown between Lucas Matthysse and titleholder Danny Garcia is signed, sealed and delivered and has been placed on the pay-per-view undercard in support of main event Floyd Mayweather vs. Saul Alvarez, September 14th at the MGM Grand in Las Vegas.
“The big one got even bigger,” said Richard Schaefer, Golden Boy's CEO. “Floyd is putting his money where his mouth is, creating the single biggest pay-per-view event of all-time by adding, after Mayweather-‘Canelo,’ the next most anticipated fight in the sport of boxing on the September 14th pay-per-view. Yes, it's done.
“Danny ‘Swift’ Garcia versus Lucas ‘The Machine’ Matthysse will happen. And yes, it will happen on September 14th as part of ‘The One.’ ‘The One’ got even bigger.”
The days of Simon Brown-Maurice Blocker and Jeff Fenech-Azumah Nelson on major pay-per-view cards are long gone, replaced by a bevy of house fights and big names being fed cannon fodder. The belief in the boxing business is that it's solely the main event that drives pay-per-view sales.
It's a highly anticipated fight that could headline on its own merits on Showtime. 
What's interesting is that this promotion is already doing well. Schaefer announced that in addition to the live gate - which will be over $19.5 million - over 12,000 closed-circuit seats have been sold. He says he's looking to add up to 20,000 more. The pay-per-view is expected to have in the neighborhood of two million buys.
This promotion would do robust numbers with or without Garcia-Matthysse on the card.
Leonard Ellerbe of Mayweather Promotions said, “Floyd made it very clear to us that he wanted to give the fans the biggest and the best fights on his card as possible. And with this fight being made, Garcia and Matthysse, this is going to be a tremendous card. This fight is a main event alone and it has ‘Fight of the Year’ written all over it. It's just another example of how Floyd has put the sport on his back. He's trying to bring awareness to the sport with this fight, giving it the worldwide platform it truly deserves and, in my eyes, it's just another step in the right direction in making boxing a mainstream sport.”
A three-city press tour has been scheduled for this bout, which will hit New York, Puerto Rico and Los Angeles.
“This is the fight I wanted and the fight that I asked for. That is why I’m so happy this fight has been made and will be a part of this huge event,” said Danny Garcia. “I’m more confident than ever in my abilities and I’m going to show it on September 14. Matthysse is a good fighter and has a big punch but I’m a talented fighter with what it takes to be a champion and stay that way. This is an opportunity for the world to see what I can really do in the ring.”
“I’m glad I finally get a chance to fight Danny Garcia,” said Lucas Matthysse. “This is the fight that the entire boxing world - especially my country, Argentina - and I wanted. I want to thank my promoters, Golden Boy Promotions and Mario Arano for making this fight possible. On September 14, I will show the world that I am the best 140-pound fighter on the planet.”
So yes, it's happening. For hardcore boxing fans, it almost seems too good to be true.
“We did not have to do this,” stated Schaefer. “We did not have to add this to September the 14th. The tickets are sold out; records are being broken and yet, we added this fight to this amazing night of boxing. This is without any question, a thank you to the fight fans and an attempt to bring new fans to the sport and show the boxing world how great our sport is and loaded pay-per-view cards are a hallmark of Golden Boy and Mayweather Promotions. We believe that consumers deserve these kind of cards.
“The Butterbean days are over.”
Tickets for the September 7th bout between Julio Cesar Chavez Jr. and Brian Vera at the Staples Center go on sale on Friday. Here's the info (from a Top Rank press release):
Tickets, priced at $250, $150, $100, $75 and $50 (plus applicable taxes and fees), can be purchased online at, by telephone at (888) 929-7849 or at the STAPLES Center box office, Monday - Friday, 10:00 a.m. to 6:00 p.m.
Here's the latest edition of “TNR” with Gabe Montoya and Yours Truly:
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