As boxing’s “Cold War” shows
no signs of thawing, those who cover boxing are now subjected to various
spin-doctoring from the two major networks (HBO and Showtime) facilitating this
blood feud between Top Rank Promotions and Golden Boy Promotions as they each
insist it is the dominant television entity in the sport. Being a boxing writer
nowadays is akin to covering a political campaign where the candidates and
their staffs continually feed you possible storylines and quite frankly, smear
It never fails. A few days
after either network airs a major fight, publicists will flood your inbox extolling
their viewing numbers (or in some cases, pointing out how small the figures
were on the rival channel). That saying, “There are lies, damn lies - and then
statistics” comes to mind.
But the question is: Has
Showtime taken over and surpassed HBO as the network for boxing in 2013?
Well, despite Oscar De la
Hoya's offer of free retweets to those who canceled their HBO subscriptions,
it's still clear that the “Network of Champions” and its larger subscription
base is still the largest platform for boxers to perform on in the United
States. According to Nielsen Media Research, out of the top 25 most-viewed
boxing matches broadcast on the two premium cable giants, 21 of them were on
So before anyone tells you
that HBO is still not the most-watched network for boxing in this country,
well, that's simply not true. But it's clear that Showtime, which for years,
played a distant second fiddle to its rivals, is closing the gap. This past
weekend’s fight in San Antonio featuring Marcos Maidana's defeat of Adrien
Broner had an audience of 1,268,000. Showtime sent out this press release on
audience performance during the main event ranks as the third-highest audience
on record for live boxing on SHOWTIME since the network began tracking
individual bouts in 2009.
average viewership across the entire event, a four-fight, four-hour telecast,
brings the series’ 2013 average up 24 percent and a remarkable 64 percent over
the average audience for the entire telecast ranks as the fourth-largest live
boxing telecast on SHOWTIME since 2004 (when the Nielsen began separately
measuring premium television multiplex channels) with all four coming within
the last 12 months ranking behind the events headlined by Miguel Cotto vs.
Austin Trout (Dec. 1, 2012); Paul Malignaggi vs. Adrien Broner (June 22, 2013);
and Bernard Hopkins vs. Karo Murat (Oct. 26, 2013).
Sports has achieved incredible growth in viewership of SHOWTIME CHAMPIONSHIP
BOXING in 2013, and we’ll take this momentum into 2014,” said Stephen Espinoza,
Executive Vice President & General Manager, SHOWTIME Sports. “With
marquee events featuring boxing’s No. 1 pound-for-pound fighter and global star
Floyd Mayweather, the return of Canelo Alvarez, and a myriad of incredible matchups
on the horizon in the welterweight, junior welterweight and super welterweight
divisions—the very deepest, most talent-rich divisions in boxing--our
subscribers can continue to expect SHOWTIME Sports to deliver the biggest and
most significant bouts in boxing.
2013 has been a very good
year for the sport. Veteran boxing observer Al Bernstein was quoted last week
as saying it's the best year it has had in decades. It was certainly an
eventful one for the sport, which is now more fractured as ever. In the short
term, the divide between the titans that rule the sport (Golden Boy/Showtime
and Top Rank/HBO) has been beneficial to the fans, some of whom feel compelled
to take sides in this madness as if this were the Yankees versus Red Sox. You
wonder just how sustainable or healthy it is for the boxing business in the
long run. Right now, what boxing essentially has are two separate leagues of
boxing co-existing in parallel universes, acting as if the other doesn't exist.
For now, the masses are
tuning in. They're fight fans; they want to watch fights. And in 2013, both networks
delivered on a consistent basis. HBO was bolstered by the likes of Gennady
Golovkin, Sergey Kovalev and Adonis Stevenson, newcomers to its airwaves while
Showtime's brand was boosted by the association with Floyd Mayweather and the
Golden Boy stable, essentially jettisoned by HBO at the beginning of the year.
This is now a two-horse race.
HBO is no longer Secretariat running 31 strides in front of the pack.
Showtime is no longer just
Dollar Rent A Car to HBO's Hertz. They are now, at least, Avis. And Showtime is
no longer Shasta (anyone remember Shasta?) to HBO's Coca-Cola. They are Pepsi.
This is now a true battle taking place in the marketplace.
Shows are already lined up
for 2014 and here's some ticket info (from various press releases):
CITY, NJ -
Tickets are officially on sale for the January 24th explosive double
header to take place in the Superstar Theatre at Resorts
International Hotel and Casino in Atlantic City. The main event is a
10-round middleweight contest between hard-hitting contender Curtis Stevens,
25-4, 18 KOs, and the iron-jawed Patrick Majewski, 21-2, 13 KOs.
10-round co-feature bout is another exciting matchup. South African
cruiserweight, Thabiso Mchunu, 14-1, 10 KOs, takes on Philadelphia
crowd-pleaser Garrett Wilson, 13-7-1, 7 KOs, in what figures to be an
interesting clash of styles.
additional fights are planned to be added to the card which is promoted by Main
Events, Peltz Boxing and Showpony Promotions.
As for the January 25th card at the Theater at Madison Square Garden featuring Mikey Garcia-Juan Carlos
Burgos on HBO:
by Top Rank,
in association with Banner Promotions, Thompson Boxing Promotions, Gary Shaw
Productions, Warriors Boxing Promotions, Madison Square Garden and Tecate,
tickets, priced at $200, $100, $50 and $25, go on sale This Friday! December 20 at Noon ET -- THE perfect holiday gift for boxing
fans. Tickets can be purchased at the Madison Square Garden Box Office, all
Ticketmaster outlets, TicketMaster charge by phone (866-858-0008), and online
at www.ticketmaster.com and www.thegarden.com.
On that same night on Showtime from the DC Armory, IBF junior welterweight
titlist Lamont Peterson faces Dierry Jean and Gabe Rosado takes on Jermell
Tickets priced at $25, $50, $75, $150 and
$250, plus applicable taxes, fees and services charges, go on sale Tuesday, Dec. 17 at 10 a.m. ET and
available for purchase online at www.ticketmaster.com,
Ticketmaster locations, or calling (800) 745-3000. The DC Armory Box Office will be open on fight night only from 3:00
p.m.-10:00 p.m. ET.
Here's the latest episode of “The Next
Round” with Gabe Montoya and Yours Truly:
DECEMBER SOCAL FLURRIES
of 2014, the first few dates of “Fight Night” on NBC Sports Network will be
January 24th, March 15th and April 5th…The
latest edition of “The Fight Game with Jim Lampley” on HBO premieres this
Saturday night at 11 p.m., ET/PT...The January 18th HBO broadcast
from Montreal will be a tripleheader: Jean Pascal-Lucian Bute, Mike
Perez-Carlos Takam and Eleider Alvarez-Thomas Oosthuizen...“Scandal” was
unbelievable this season. I can't wait for it to resume...You just can't trust
the Detroit Lions; can you? For all the talent, they don't seem to get nearly enough
out of it...Can you believe it's shorts and sandals weather in mid-December
in Los Angeles?...
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